DOMUNI UNIVERSITAS

International Marketing and E-business

International Marketing and E-business

This course will cover some fundamentals questions: Why companies should go international? Is it a benefit for them? Whatis an international product strategy? How can a company adapt its product to the new market? Should we create a new product or maintain a similar product?

Course code: SHS-MRKE03

ECTS Credits: 6

Professor: Beugre Arnaud Gbalé

Course description:

Globalization has unified the world and increase business possibilities. Firms can sell their products all over the world regardless of their location. This course will provide students with an overview of the international marketing process and concepts. We will review some fundamental marketing concepts and connect them to this subject. This course will also cover some fundamentals questions: Why companies should go international? Is it a benefit for them? Whatis an international product strategy? How can a company adapt its product to the new market? Should we create a new product or maintain a similar product? Finally, we will go through many activities and case studies to ease the learning process.

Course Structure:

This self-paced course consists of three modules of study. This course will provide students with links, pictures, and videos.

Each module consists of:

  • A short overview 
  • One or more lectures
  • Additional sources

Learning Objectives:

Upon successful completion of this course, students will understand the concepts of international marketing. They will be able to answer the fundamentals questions: Why companies should go international? Is it a benefit for companies? How do companies adapt their products to the new market? Should we create a new product or keep the same product?

  1. Able to analyze an international market and identify opportunities
  2. Understand international strategy techniques
  3. Understand the steps of international marketing
  4. Use the required tools to identify market trends