Kimani-Lucas Maureen

Kimani-Lucas Maureen

Marketing and Strategy professional with extensive experience in Brand management and Strategy development within leading multinationals in Africa and Europe.

Self-driven and adaptable with strong team management and presentation skills. Broad business management skills acquired as an entrepreneur.


  • Helped design marketing training content for a successful entrepreneur mentoring program

  • Delivered a first-time profit on a feminine care brand in a recessionary market

  • Grew profitability of declining cleaning brand from 3% AT to 10%

  • Designed baby care brand promotion program that grew brand awareness by 70% among target group

  • Developed own brand E-commerce site that led to 15% sales growth


Brand portfolio and Brand P&L management; Data analysis; Strategy development and deployment, Content development, Cross cultural & Cross functional team management; Talent identification and growth


  • 2015 to date Marketing and Strategy Consultant
    - Assessment of competitive landscape in multiple markets
    - Support on strategic planning for international expansion
    - Development of training content

  • 2009 – 2013 Founder, Straps & Buckles
    Design and sale of Fairtrade leather goods
    - Developed business concept, branding and online store
    - Managed supply chain and business partners
    - Researched consumer trends and created product designs

  • 2005 – 2008 McKinsey & Company Consulting Belgium
    - Coordinated the African Telecom and FMCG industry group
    - Participated in several sectoral analysis and development of client recommendations
    - Assisted in recruitment and in-house training

  • 2005 GlaxoSmithKline France
    Internship, European Thrombosis Centre of Excellence
    Conducted competitive analysis of the European thrombosis market; presented findings to management
    Developed a standardized “medical sales pitch” brochure for all the European sales teams

  • 1998 – 2003 Procter & Gamble Kenya and Morocco
    Brand Manager: Pampers, Always, Mr. Propre and Ace Bleach
    Prepared and presented brand marketing plans and business results to senior management
    Coordinated advert development and consumer studies ▪ Led development of local marketing programs
    Managed local teams and brand budgets
    Launched brand line extensions


  • Diploma in Mobile Marketing - Digital Marketing Institute of Dublin
  • MBA - HEC School of Management, Paris and Kellogg School of Management, Chicago
  • Bachelor of Commerce degree - Symbiosis College, University of Pune, India


English (fluent); French (fluent); Kiswahili (fluent); Italian (basic)