Kimani-Lucas Maureen

Marketing and Strategy professional with extensive experience in Brand management and Strategy development within leading multinationals in Africa and Europe.

Self-driven and adaptable with strong team management and presentation skills. Broad business management skills acquired as an entrepreneur.

ACHIEVEMENTS

Helped design marketing training content for a successful entrepreneur mentoring program
Delivered a first-time profit on a feminine care brand in a recessionary market
Grew profitability of declining cleaning brand from 3% AT to 10%
Designed baby care brand promotion program that grew brand awareness by 70% among target group
Developed own brand E-commerce site that led to 15% sales growth

COMPETENCIES

Brand portfolio and Brand P&L management; Data analysis; Strategy development and deployment, Content development, Cross cultural & Cross functional team management; Talent identification and growth

PROFESSIONAL EXPERIENCES

2015 to date Marketing and Strategy Consultant
- Assessment of competitive landscape in multiple markets
- Support on strategic planning for international expansion
- Development of training content
2009 – 2013 Founder, Straps & Buckles
Design and sale of Fairtrade leather goods
- Developed business concept, branding and online store
- Managed supply chain and business partners
- Researched consumer trends and created product designs
2005 – 2008 McKinsey & Company Consulting Belgium
- Coordinated the African Telecom and FMCG industry group
- Participated in several sectoral analysis and development of client recommendations
- Assisted in recruitment and in-house training
2005 GlaxoSmithKline France
Internship, European Thrombosis Centre of Excellence
Conducted competitive analysis of the European thrombosis market; presented findings to management
Developed a standardized “medical sales pitch” brochure for all the European sales teams
1998 – 2003 Procter & Gamble Kenya and Morocco
Brand Manager: Pampers, Always, Mr. Propre and Ace Bleach
Prepared and presented brand marketing plans and business results to senior management
Coordinated advert development and consumer studies ▪ Led development of local marketing programs
Managed local teams and brand budgets
Launched brand line extensions

EDUCATION

Diploma in Mobile Marketing - Digital Marketing Institute of Dublin
MBA - HEC School of Management, Paris and Kellogg School of Management, Chicago
Bachelor of Commerce degree - Symbiosis College, University of Pune, India

LANGUAGES

English (fluent); French (fluent); Kiswahili (fluent); Italian (basic)