DOMUNI UNIVERSITAS

Introduction to Marketing

Introduction to Marketing

This course provides some insight about principles of Marketing. 

Course code: SHS-MRKE01

ECTS Credits: 3

Professor: Suame Bla Emeline Kouamé

Course description

This course provides some insight about principles of Marketing. It covers fundamental knowledge that a learner should acquire about Marketing and instill interest in a specific topic where the learner would want to be specialized. Marketing is presented as a pivotal to the organization and management of businesses.

Course Structure

This self-paced course will provide students with links, images, and videos, for:

  • The course content
  • Exercises
  • Quizzes and Exams

Learning Outcomes

Upon successful completion of this course, students should be able to: 

  • understand the place and role of marketing in businesses and how effective marketing can contribute to a company’s success;
  • understand how organizations identify customers and their wants/needs;
  • understand the value of the marketing mix in the marketing planning process;
  • make effective marketing decisions based on the marketing mix elements;
  • understand fundamentals of international marketing.

Index

CHAPTER 1: MARKETING: CREATING CUSTOMER VALUE AND ENGAGEMENT.

CHAPTER 2: COMPANY AND MARKETING STRATEGY: PARTNERING TO BUILD CUSTOMER ENGAGEMENT, VALUE AND RELATIONSHIPS 

CHAPTER 3 ANALYSING THE MARKETING ENVIRONMENT.

CHAPTER 4: MANAGING MARKETING INFORMATION TO GAIN CUSTOMER INSIGHTS.

CHAPTER 5: PRODUCTS, SERVICES AND BRANDS.

CHAPTER 6: PRICING STRATEGIES.

CHAPTER 7: MARKETING CHANNELS – RETAILING AND WHOLESALING.

CHAPTER 8: COMMUNICATING CUSTOMER VALUE: ADVERTISING AND PUBLIC RELATIONS

CHAPTER 9: PERSONAL SELLING AND SALES PROMOTION.

CHAPTER 10: DIRECT, ONLINE, SOCIAL MEDIA AND MOBILE MARKETING. 

CHAPTER 11: The GLOBAL MARKETPLACE.