Marketing Research

This self-paced course consists of three modules of study. This course will provide students with links, images, and videos.

Course code: SHS-MRKE04

Professor: Beugre Arnaud Gbalé

Course description:

The level of competition is high. CEOs are looking for trends that will help to get a competitive advantage. It involves analyzing consumers’ behavior trends, competitors, suppliers, and more. This course will cover five main topics in marketing research:

Introduction to market Research, define the fundamental concepts of marketing research
Introduction to market Research, define marketing research, and its components
Marketing Research Tools-Qualitative research, understand theses research techniques, related tools, and learn how to use them
Marketing Research Tools-Qualitative research, understand theses research techniques, related tools, and learn how to use them
Data, be aware of data to be collected according to the research objectives
Marketing research plan, gather the knowledge acquired

Course Structure:

This self-paced course consists of three modules of study. This course will provide students with links, images, and videos.

Each module consists of:

A short overview
Course content
Open discussion

Learning Objectives:

Upon successful completion of this course, students will understand the concepts of market research. They will also be able to run a market research activity to provide better products (service) to customers.

Explain the importance of Market research
Identify the steps to run a market research
Use the outcome of their research to get a competitive advantage
Discuss the role of market research in the growth process of a company.
Use the required tools to identify market trends